On a tight budget we focused our attention on maximising our effectivity and low hanging fruit. Let’s revamp the catalogue and design them to feel more like a magazine than a text book. Our key tools were structure, editing and design tools such as photo filters, graphic elements and colour. Simple… Alongside this we adapted the pagination to include more “lifestyle” content and focus on creating a sense of serendipity when browsing. We focused on introducing the destinations with a more emotional twist which we believe will make going somewhere new more approachable for the more conservative holiday maker.